Philippine Cinema has had its ups and downs from its nascent years to its golden age, from its decline to its rise again not just locally but also earning acclaim globally. That the Presidential Proclamation was signed it testament to the government's support and recognition of Cinema as an integral and ubiquitous form of PH culture - one that not only needs to be celebrated but also empowered so that it may thrive and continue to be a beacon of our people's stories and identity.